Mission:

To create the most inspiring wheel brand in the world through innovation and design content with long-lasting quality.
Provide customers with quality service that is always prompt and professional.
Support the brand with differentiated image in line with our vision.

Vision:

To inspire every skater that wants to be better, go faster. Concentrated on high-level and top-end wheels, made with a distinctive brand that conveys enjoyment.

Brand:

Quality, Sophistication,
Performance. Trust.

Years of consistency, producing many of the worlds fastest wheels are the result of a deep commitment to racing competitions; they are the purest expression of refined skill, distinctive design and above all a great passion for wheels.